Leopoldina´s corporate design maintains its ties to tradition by retaining established elements while at the same time adapting to the modern dictates of a national academy. Its appearance serves to present a uniform and recognizable visual image and will appear on all of Leopoldina´s communications media – including the stationery, all publications and the website.
The basic components of the image are the graphic mark, the seal, and the logotype “Leopoldina Nationale Akademie der Wissenschaften“. The logo harks back to Leopoldina´s traditional seal while underscoring its heraldic constituent elements to an even greater degree. In this way they come to the forefront and achieve a greater prominence.
The snakes, then, serve to symbolize the founding of the academy by four physicians in 1652, while the book bears the Leopoldina motto: nunquam otiosus (never idle). The crowned and seated nobleman, as well as the crown with nine tines, trace back to the conferment of a royal charter by Emperor Leopold I in 1687.
The typefaces Calibri and Georgia together with the colours blue (Pantone 541) and yellow (Pantone 125) are integral parts of the logo´s appearance. Calibri, a modern sans serif typeface, serves as the inhouse font for letters and brochures. The Georgia, which has been chosen for headings, looks a great deal like the Antiqua typeface used in the original seal. The blue and yellow mentioned above serve as the Leopoldina inhouse colours. The colour blue was chosen as the primary colour while the marking colour yellow dates back to the yellow that has been traditionally used at Leopoldina.
If you require a high resolution version of the Leopoldina logo as an eps or jpg file, please send an email to the address on the right.